Honda Must Love Metal

Honda is using Ozzy Osbourne's "Crazy Train" to promote their 2012 Pilot. The commercial is too cute: a family, progressively - then collectively - singing "Crazy Train." Once again, a metal song takes center stage in a major advertising campaign. I think it says something when major corporations invest big money into ad buys with our music as the cornerstone of the messaging.

You might recall Honda used a Judas Priest song for their "The Van Beckons" campaign.

Comments

[brian L]

Its because Metal rules.

[Metalboy!]

Indeed, Brian L!

And this is the most clever use of a Metal song yet in a commercial, bar none!

(Runner up: Dokken for Symantec)

[Ace Steele]

Mitsubishi used the actual track in a commercial for the Mitsubishi Montero back in 1999. One more tribute to the lasting legacy of the songwriting of Randy Rhoads & Bob Daisley.

[Gary]

So True Ace. People forget that Daisley was responsible for pretty much all of the lyrics and some of the music on those 1st 2 albums,which were by leaps and bounds Ozzy's best,IMHO. Looking forward to his book which should be coming out soon...

As for Honda, makes me glad I bought a new Accord 2 years ago for the little woman! LOL

[Metalboy!]

Thanks for bringing Bob Daisley to my attention. I was watching with a friend, a DVD of Ozzy's performance at The US Festival '83 on 'Metal Day'.

We were under the impression that Ozzy wrote every facet of his songs. Thanks for setting the record straight for us, Ace.

Of course, all of this proves to you all how little I really know about Metal. Typical know-it-all!

Daisley is obvious a huge talent and probably a genius, the proof in the listening of those incredible tunes. Oh, and by the by, Jake E. Lee (that IS him on the UsFest playing lead, no?) is no slouch is either and that's obviously a gross understatement!

[Ace Steele]

Ozzy had next to no input on the writing of the "Blizzard Of Ozz" & "Diary Of A Madman" records. Bob Daisley pretty much single handedly wrote all the lyrics, and the music was a combination of Randy Rhoads' re-writing of riffs & sometime whole songs from his days with Quiet Riot.