Best. Metal. Ad. Ever.

Our friend Metalboy! sent me a photo of an ad that Hard Rock Cafe used to promote the opening of an Oslo, Norway store. The campaign isn't new, but I don't remember ever seeing it before. At any rate I thought I just had to share this with you.

The Hard Rock Oslo print advertisement was developed by DDB, Oslo. I'm in marketing and help develop ad campaigns and I give this campaign mega props for awesomeness: simple design, great photography and just the right amount of copy. Did you miss the copy? Look at the Hard Rock logo. Below the logo is the snipe "Arriving in December." Perfect.

Comments

[largo - rock lyrics]

Oh muy god! this is so god! LOL

[Roy]

Very Cool!! Thanks for sharing!!!

[Metalboy!]

Props to my friend Paul who ran across this magnificent ad while doing research for a project at the office. As soon as he showed it to me, I realized it's one of the best ads I've ever seen, not just for it's "Metalness", but also for all it's other attributes, namely -- cleverness, wit, humor, smarts, beauty, intelligence and perhaps most significant -- SUBTLETY!

[Metalboy!]

Can't believe the crickets on this one. SO awesome, just studying it again! The outrageous concept coupled with the sophisticated muted tones and directional lighting of the classy photography along with the subtle CGI retouching, make this one of the greatest ads I've ever seen.

p.s. At least Al, Largo and Roy got it. Huh-uh-lo-oh???!!! Anybody out there?! Or are you too busy campaigning for Newt Gigrich or Mitt Romney or sumthin?!

[Metalboy!]

Thanks for posting it, Al!

[Roy]

\m/ \m/ Roy \m/ \m/