Monday
Apr202015
Bret Michaels Knows Bedding
Monday, April 20, 2015 at 12:01AM
Our favorite bandana man is now shilling for Overstock.com - you can't make this crap up, I swear.
To be fair, I want that skull pillow, but it's $90 and that seems insane.
Reader Comments (8)
Though his exploits are much more limited, Herr Michaels would do well to learn the lessons of two polar opposites: Gene Simmons and Micheal Kors. Branding, like publicity, does have its limits (there is such a thing as bad regarding both).
As to the latter, if you start up-market and go down, you whittle away your ethos and tank your ability to claim uniqueness. If the former, you operate in a tight space with limited margins, margins which grow smaller as your pop culture trinkets sell out to the public that wanted them and there remains no other market willing to consider them.
Everyone knows caveat emptor. Michaels would do well to consider caveat venditor.