Pretty Killer Marketing

So this might be the most ingenious cosmetics marketing campaign ever. Spencer Charnas, lead singer of Ice Nine Kills, just launched a beauty line called Pretty Evil.

The entire launch spot is worth spending four minutes on and the clip is just part one apparently. This is also pretty clearly a teaser for the next installment of INK music. They set-up mysteries in their elaborate videos and carry a theme through several clips.

Oh and the product names make me chuckle too. Die Liner (eye liner) and Black Mass liquid lipstick are classic. The eye palette colors use INK song names.

And yes, I'm buying some of this. Probably the eye palette. So kill me. (See what I did there?)